American Gaming Association:

THE BRIEF

AGA engaged NJI to launch Have A Game Plan’s new partnerships with several major sports leagues, including the NBA, MLB, NHL, NFL, and WNBA. NJI produced a series of slam-dunk digital assets that thoughtfully highlight AGA while adhering to the unique brand guidelines of each league partner. The resulting campaign amplified AGA’s message and educational resources while maintaining a consistent tone across social and digital platforms.

THE PROCESS

Our design team began by aligning Have A Game Plan branding with each league’s guidelines. We created visually striking assets that would engage fans, increase AGA’s visibility, and help to legitimize in-venue sports betting. A bold aesthetic combined texture and eye-catching sports imagery to create a visually compelling environment for concise, confident messaging.

Our video team audited, directed, and translated a significant suite of assets into motion graphics for a widescreen format. We coupled a marching band soundtrack with audio of a cheering stadium crowd to convey the energy of live sports. The visual sequence of design elements was carefully timed to the beat of the drumline, building anticipation and crafting a seamless visual narrative that connected each animation to the next.

THE OUTCOME

The resulting campaign brought attention to responsible sports betting across five major leagues. Co-branded visuals, motion graphics, and webpages elevated AGA’s visibility, shared important information about the sports betting industry, and provided valuable safety and educational resources. The AGA will be able to reuse and refresh these assets for years to come.