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Avantor

Touchscreen Model Brings Silicone Applications to Life

  • Health Care
  • Animation
  • Experiences

Goal

Avantor works side by side with scientists around the world to enable breakthroughs in medicine, healthcare, and technology at scale. Avantor’s NuSil team, which specializes in high-purity silicone products, engaged NJI to showcase their new, silicone-based medical implants to global audiences.

Results

NJI created a 3D interactive model, “NuPerson,” to showcase Avantor’s innovative product. NuPerson was unveiled at an international trade fair in Germany, delivering a memorable and impactful experience for 40K+ healthcare professionals and prospective customers.

A person interacts with a touchscreen display illustrating a brain. The screen shows text about a "Hydrocephalus shunt," explaining medical requirements for materials to address conditions like hydrocephalus. The individual appears to be engaging with the information.
A collage featuring four blue-tinted medical images of the human body, showcasing the ribcage, upper body muscles, and a circulatory system view with lungs and heart. Below, two screenshots display lines of HTML code in a text editor focused on user interface elements.
Two individuals are engaged in a remote meeting. One person, on the left, gestures towards a computer screen displaying a video call with a woman. Another person, seated beside, attentively watches two monitors displaying figures and text.
A diagram of a human figure with icons demonstrating different touch and mouse controls. Icons indicate interactions for POI (Point of Interest), Rotate, Drag, Zoom In, and Zoom Out. Instructions include clicking, dragging, and pinching gestures on touch devices.
A blue, translucent side profile illustration of a person with a cochlear implant. The headpiece of the implant is visible behind the ear, with a connecting wire leading to an internal component. The background fades from light gray to lighter shades upwards.
A silhouetted hand reaches towards a digital illustration of a human head showcasing a cochlear implant. The illustration is on a brightly lit screen, with text partially visible on the left side describing the cochlear implant technology.
A graphical text about cochlear implants states NuSil brand's high-purity adhesives and silicone rubbers are crucial for medical devices. It details how NuSil products enhance cochlear implants, emphasizing their positive impact on people's lives with a "Go Back" button.

Strategy

NJI built a gesture-based, digital experience that brought Avantor’s NuPerson to life at the leading international trade fair for the medical technology supplier sector. We sculpted an androgynous human model that featured 12 hotspots for user interaction. Each hotspot included an informational card highlighting key facts about relevant silicone-based medical implants, providing in-depth information about their applications in the human body. The touchscreen experience gave event-goers an engaging and educational way to explore NuSil’s cutting-edge silicone solutions.

40K+

Trade show attendees

12

Hotspots for user interaction

1

Custom-branded portable display screen
A grid of six circular icons depicting medical devices: Toe joint, Peripheral intravenous catheter, Calf implant, Spine/intervertebral, Cardiovascular catheter and stent, and Intraocular lens and retinal tamponade, each with a simple blue line illustration.
A hand points toward a medical illustration of a human spine displayed on a screen. Text on the screen discusses "Spine/Intervertebral" implants, highlighting new silicone technology for minimally invasive procedures and improved patient recovery.

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