Echelon Insights and the Walton Family Foundation:

PROJECT BRIEF:

Thorough planning was essential. We orchestrated every detail to ensure participants had a positive experience and videos were technically and artistically outstanding. Our team visited multiple locations to find the right venue: a converted warehouse that could accommodate logistical needs and achieve the desired aesthetic. We mapped out a shoot plan, experimented with a variety of technical setups, and identified the optimal arrangement to achieve the highest-quality results.

On set, we ran a 20-foot truss across the tabletop with a 48,000-lux LED fixture using a 32-inch Lantern Globe softbox — providing soft, even lighting on every participant. Five 4K cameras with a master director’s feed, a 1080p wide-angle shot, and a moving camera jib captured extensive footage. A digital soundboard and a lavalier on each participant allowed us to individually record 11 tracks, while blackout drape and other treatments ensured high-quality audio.

The result was a cohesive series of videos, each highlighting Millennial parents’ views on education in five key areas: generational differences, public education, learning outcomes, school evaluation, and community responsibility.