Echelon Insights and the Walton Family Foundation:

Capture Millennial Parent Views on Education

PRE-PRODUCTION

planning is the secret to success.

With a new polling report on the horizon, Echelon Insights and the Walton Family Foundation wanted to explore Millennial parents’ views on education, spark conversation, and highlight concerns for everyday parents. Our strategy was to host an 11-person roundtable discussion and produce a five-video series based on participants’ conversations.

PROJECT BRIEF:

Thorough planning was essential. We orchestrated every detail to ensure participants had a positive experience and videos were technically and artistically outstanding. Our team visited multiple locations to find the right venue: a converted warehouse that could accommodate logistical needs and achieve the desired aesthetic. We mapped out a shoot plan, experimented with a variety of technical setups, and identified the optimal arrangement to achieve the highest-quality results.

On set, we ran a 20-foot truss across the tabletop with a 48,000-lux LED fixture using a 32-inch Lantern Globe softbox — providing soft, even lighting on every participant. Five 4K cameras with a master director’s feed, a 1080p wide-angle shot, and a moving camera jib captured extensive footage. A digital soundboard and a lavalier on each participant allowed us to individually record 11 tracks, while blackout drape and other treatments ensured high-quality audio.

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Account

for every detail.

location

multiple angles

individual audio

The result was a cohesive series of videos, each highlighting Millennial parents’ views on education in five key areas: generational differences, public education, learning outcomes, school evaluation, and community responsibility.

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At a glance:

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11
roundtable participants
15
locations scouted
5 4k
camera feeds
48,000
LUX LED lights
8
black T-shirts for crew

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the bold

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