On game day, we took purposeful actions for setup, vendor deliveries, and testing - ensuring that every detail in the room translated on camera and that every angle and individual on we captured looked purposeful and conveyed the right amount of drama.
On set, we ran five 4K cameras with a master directors feed, a sixth 1080p wide angle shot, 11 individual audio tracks, box truss with large lantern LED fixture and back-up audio area mics, strings of room fill lights, and a moving camera jib.
Following the conclusion of the round table footage, we worked directly with Echelon on combing the transcripts for the most dynamic portions of the conversation and matching them with data points from the polling report. Our goal was to synthesize the report takeaways with conversational anecdotes from the round table, in order to create a digestible report for the American public. Once we had the story from the roundtable, NJI wrote and shot scripted scenes with an Echelon principal to tee up every video and ID the right opportunities to present the data visually on screen.