The Home Depot’s annual Store Managers Meeting, which brings together managers from more than 2,000 stores, is the optimal place to amplify the Government Relations team’s work and engage managers in key policy issues. The team asked NJI to create a unique experience that would educate and engage managers in key policy issues.

We designed a fun, interactive experience that served as an immediate magnet for over 5,000 attendees, enabling hundreds of conversations and connections with store managers and political action committee captains from across the country. Our booth incorporated custom designs and videos, which helped build interest in store-level, grassroots advocacy while establishing a robust ecosystem of assets that Home Depot can leverage at future events.

Inspired by March Madness, NJI created an “It’s Gametime” theme that integrated Home Depot colors, styles, and fonts — an eye-catching way to present complex public affairs messaging in a digestible format. Custom design and signage contextualized Home Depot’s legislative agenda, building interest in grassroots advocacy efforts at the store level.