THE HOME DEPOT

A Look Back

Collaboration is at the core of NJI’s work, and we are honored to be a trusted partner to The Home Depot. The progress and success our teams built together in 2024 bring us immense pride and joy.

A classic year-end roundup is the perfect way to celebrate these achievements and inspire fresh ideas for the year ahead. Thank you for trusting us to support your vision and contribute to the impactful work you lead every day.

Here’s to continued collaboration and even greater success in 2025!

By the Numbers

11

Store Opening Videos

2

Media Lookbooks

1

Roundtable Shoot

Defining Success

Our expanded retainer in 2024 allowed us to achieve even more together. From the Store Managers Meeting to Store Opening Videos, we’ve proudly communicated the value of The Home Depot and the power of the orange apron. Here are a few standout projects:

Spring and Halloween Lookbooks: A refreshed design scheme showcased products more effectively for each season’s media preview event.
Store Opening Videos: A templated approach efficiently highlighted the local impact of each new store across the country.
ORC Roundtable Filming: On-site video production captured an engaging recap of this high-profile meeting.
Built from Scratch Workshop: A comprehensive audit identified opportunities to elevate one of your most impactful communication tools.

Work Showcase

Halloween Lookbook

A spooky Halloween scene features various skeletons, a Frankenstein figure, and a demonic creature in a yard with Halloween decorations. The house is adorned with purple lights. Text reads "Halloween 2024" and "The Home Depot.

A foggy, eerie graveyard scene with skeletons and skulls. A large archway made of skulls dominates the center. Red-eyed skeletons stand around. The text "Grave and Bones" is prominently displayed at the top right.

A Halloween-themed image titled "Grave and Bones" features four items: a 12-foot skeleton, a 12-foot posable skeleton, a scary skeleton head with blue eyes, and a 7.5-foot skeleton dog. Prices are listed for each item, available online only.

A spooky scene of a skeleton, a werewolf, and other ghoulish figures in a dimly lit, foggy alley. Large text reads "Fears Through the Years" in a dramatic font. Red lanterns illuminate the background, enhancing the eerie atmosphere.

A Halloween display titled "Fears Through the Years" showcases three animated figures: a 6.5 ft Giant-Sized LED Knight Dullahan on a horse, a 9 ft Murderous Maple tree, and a 7 ft LED Captain Cutlass pirate, each with prices below them.

Viera Store Opening

Holiday Card

A teal and white pixelated pattern featuring saws, hammers, screws, and wrenches. The top left shows a small gift icon with the words "You Festive." The design resembles a knitted sweater.

A festive note with a snowflake border reads: "Cheers to the Memories You Build this Holiday Season. Merry Christmas and Happy New Year from The Home Depot Government Relations and Public Affairs Team," followed by signatures.

2025 Goals

As our partnership takes a different form in 2025, NJI is excited to continue to find opportunities to work together. We know The Home Depot will engage on key issues this year including tariffs and corporate taxes and our team stands ready to support your advocacy.