Our Story

A great idea,
a sense of adventure,
and two intrepid travelers

Nathan Imperiale and Josh Shultz, co-founders of NJI, have redefined creative strategy and public affairs since their days on Capitol Hill, where they launched the first Congressional digital communications initiatives. In 2007, they founded NJI merging policy expertise with innovative solutions. Their vision continues to transform complex ideas into compelling campaigns.

Front view of the White House in Washington, D.C., showing its iconic neoclassical architecture with a row of white columns, a fountain in front, and the U.S. flag flying atop the building against a clear blue sky.
Two men are sitting side by side. The man on the left is wearing a blue suit and tie, holding a drink. The man on the right is dressed in a pilot's uniform, also holding a drink, and appears to be talking. There's a colorful background behind them with people and tables.
The image shows the U.S. Capitol Building, featuring its prominent white dome and a statue on top against a clear blue sky. An American flag is seen flying in front of the building. Architectural details include columns and intricate designs below the dome.

Beyond the Status Quo

Some agencies hit their stride and stay there. NJI’s motto is Beyond the Status Quo, a vision we bring to every project. Expanding to London and Singapore enabled us to build international teams whose diverse perspectives and localized support enhance our work for global clients. Wherever we are, we put hospitality first: anticipating every detail, cultivating connections, and making our clients feel at home.

17+ Years

We’ve been helping clients chart their courses and reach their destinations since 2007.

60+ Crew

Why, yes, we do have a beekeeper on staff. We also have a sommelier, farmer, drag queen, and Aussie footballer — should their services ever be required.

156 Collective Years

Our crew’s longevity has built efficiency, deep knowledge of our clients, and a story-worthy collection of agency lore (best shared over a cocktail).

60% Women

Inspired by the 3 Percent Movement and Women in Digital, we prioritize a community of empowerment and belonging in which creativity and innovation flourish.

LGBTQ+ Owned

We’re proud to have achieved LGBT Business Enterprise certification from the National LGBT Chamber of Commerce.

Veteran Employer

Exceptional service comes in many forms. As a member of the Virginia Values Veterans Program, we are a certified veteran employer.

Every rewarding
journey starts with
the right crew.

Our Leadership Crew