A Website on a Mission To Make the World Safer for You
UL Standards & Engagement
- Nonprofit
- Illustration
- Video
- Website
Teams working on policy, public affairs, and communications in regulated industries face a common problem: their most important knowledge is their least accessible. NJI bridges that gap, helping communicate complex information to distinct audiences wherever they are.
The Client
UL Standards & Engagement (ULSE) develops and champions science-backed safety standards that protect people, products, and places worldwide.
The Project
ULSE partnered with NJI to redesign its flagship website (ulse.org) to better reflect its global mission, establish a distinct identity, and deliver an improved experience for its priority audiences – including Technical Committee members, partners, and industry professionals.
Our Strategy, In One Sentence
Transform an online library of dense, scientific reports into an interactive experience that makes complex topics attractive and engaging for everyone.
“NJI went above and beyond to ensure we launched a site we're truly proud of (and on time)!”
2x
Page Views Since Launch
43K
Unique Users
19%
More Site Engagement
The Details
Clarity, consistency, and adaptability drove every decision and deliverable for this project.
- Our standard discovery process helped articulate current pain points and future wishes.
- The site map was restructured to better highlight ULSE’s leadership in global safety.
- Page copy was rewritten to create a journey that made audiences want to learn more.
- Custom illustrations and animations brought complex ideas to life.
- Leveraged WordPress’s Gutenberg Full Site Editor (FSE) to build a flexible, future-ready CMS.
The result is more than a website – it’s a scalable, story-driven platform that advances ULSE’s mission to make the world safer for you.
