PhRMA:

Project Brief

The Pharmaceutical Research and Manufacturers of America (PhRMA) represents leading biopharmaceutical companies and plays a pivotal role in supporting the search for disease treatments and cures. NJI’s long-term partnership with PhRMA rests on our ability to deeply understand its priorities — including communicating the importance of its work on Capitol Hill and to audiences nationwide — and to advance those aims through creative and strategic support.

Our Process

NJI’s work with PhRMA spans a wide spectrum of issues that are crucial to the biopharmaceutical industry. We begin our process by developing a clear understanding of the relevant policy or research material. We then build on this foundation to identify the appropriate messaging and delivery mechanism for the target audience. Our work often addresses complex policy issues, yet we capture these ideas in ways that are engaging, informative, and easy to understand. This is essential to ensure that PhRMA’s messaging achieves the desired effect, whether that is awareness, education, or persuasion.

Our Work

Our work supports multiple organizational goals and addresses various audiences, regions, topics, and tactics. To effectively serve all of these workstreams, our services include: Brand development for events and campaigns, Print and digital advertising and collateral, Full-service video production, Remote event/video production, Video animations and motion graphics, Infographics, shareables, and animated graphics, Research reports.

Outcomes

By prioritizing a thorough understanding of PhRMA’s policy and research priorities, we position ourselves to deliver engaging content that resonates with target audiences. This approach is integral to our strategic and creative support and has made us a trusted partner for PhRMA, leading to a years-long, highly productive collaboration.