Comprehensive Campaign Development & Creative Strategy

Project Brief

The Pharmaceutical Research and Manufacturers of America (PhRMA) represents leading biopharmaceutical companies and plays a pivotal role in supporting the search for disease treatments and cures. NJI’s long-term partnership with PhRMA rests on our ability to deeply understand its priorities — including communicating the importance of its work on Capitol Hill and to audiences nationwide — and to advance those aims through creative and strategic support.

Mockup depicting a lineup of various policy-focused one-pagers all designed within the PhRma brand

Our Process

NJI’s work with PhRMA spans a wide spectrum of issues that are crucial to the biopharmaceutical industry. We begin our process by developing a clear understanding of the relevant policy or research material. We then build on this foundation to identify the appropriate messaging and delivery mechanism for the target audience. Our work often addresses complex policy issues, yet we capture these ideas in ways that are engaging, informative, and easy to understand. This is essential to ensure that PhRMA’s messaging achieves the desired effect, whether that is awareness, education, or persuasion.

Mockup of a booklet opened to a 2-page spread describing "Five Things You Need to Know About the Biopharmaceutical Research Ecosystem During COVID-19"

Our Approach

Creative anchored by research, data & understanding

Data visualization

Creative concepts

Event & video production

Our Work

Our work supports multiple organizational goals and addresses various audiences, regions, topics, and tactics. To effectively serve all of these workstreams, our services include: Brand development for events and campaigns, Print and digital advertising and collateral, Full-service video production, Remote event/video production, Video animations and motion graphics, Infographics, shareables, and animated graphics, Research reports.

Product placement shot depicting various designed social graphics
Short video clip showing a title card "Shaping the narrative", one speaker wearing a microphone at a presentation, and a hand using a touch screen to navigate a data display
Image depicting 5 assets created for the Phrma Fly-in campaign, including various one-pagers, social assets and graphics
Gif depicting the situational cost savings for patients, the government and care providers
Short video clip depicting a speaker in a lab setting


By prioritizing a thorough understanding of PhRMA’s policy and research priorities, we position ourselves to deliver engaging content that resonates with target audiences. This approach is integral to our strategic and creative support and has made us a trusted partner for PhRMA, leading to a years-long, highly productive collaboration.

fortune favors

the bold

We collaborate with tenacious organizations and ambitious people.

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