In 2024, our major priority was getting NuSil back online with digital advertising, to both boost brand awareness while generating customer leads to pursue sales. We were able to successfully jumpstart NuSil’s marketing program, launching duel campaigns to hit each respective goal.

1. Paid Media Pilot
   To acid test our message framework, and appetite in the market, NJI first launched a small pilot campaign to identify opportunity and gather learnings. This campaign informed our platform recommendations, winning messages, and final ad creative for phase 2. Exceeding our initial performance KPI’s, we identified a winning approach for phase 2 of our campaign.
2. Awareness Campaign
   NJI curated a custom audience comprised of NuSil’s customer audience list, combined with net new customer targeting, generating nearly 1 million impressions and surpassing all KPI expectations across platforms for click-through and video completion rates.
3. Lead Generation Campaign
   Utilizing the curated customer audience and programmatic lookalike audience building, NuSil generated 124 leads over 6 weeks, surpassing expectations. Leads included companies derived from the customer audience list like Nasa and Boeing, as well as net new relevant potential customers.

We constructed a digital activation at the 2021 United Nations General Assembly (UNGA) to amplify Meta’s “Keeping the Promise” campaign and drive engagement with policy audiences. The activation generated 630K+ digital engagements, successfully reaching thousands of delegates from countries and organizations across the globe.