We solve complex public affairs challenges with audience-driven strategies, exceptional creative, and full-service partnerships. Rooted in Washington, D.C., with offices in London and Singapore, our team creates opportunities to inform, influence, and advocate with a focus on localized measurable impact.
Global Creative Strategy for Public Affairs
Our Approach
At NJI, we build dynamic, secure, and user-friendly websites that deliver seamless experiences across devices. Our systems-thinking approach ensures users can quickly find relevant information through a streamlined site structure, with tailored pathways designed for different audience needs.
Accessibility and compliance are at the heart of our process. By adhering to WCAG 2.2 AA standards and staying up to date with evolving data privacy trends, we build platforms that meet users’ needs while safeguarding their experience.
With a commitment to continuous improvement, we measure success through key metrics and site analytics to ensure we deliver a platform that adapts and evolves to meet business objectives. We empower client teams through tailored training and tools, enabling them to manage the site post-launch with confidence.
Our Technical Stack
Advanced Integrations | CMS and Primary Tech Stack | Create Once, Publish Everywhere
General Data Protection Regulation (GDPR) | Plugins | Quality Assurance
Resource Optimization | Responsive Design | Sharing & Syndication to Owned Channels
Search Engine Optimization (SEO) & On-Page Targeting | Security and Permissions
Training & Documentation | UI/UX & User Pathway Planning | Web Analytics and Reporting
Engaging Global Policy Audiences at UNGA
NJI constructed a digital activation to drive engagement with Meta’s “Keeping the Promise” campaign at the United Nations General Assembly (UNGA). The online experience generated 630K+ digital engagements with 168K+ unique users, successfully reaching thousands of delegates from countries and organizations across the globe.
A New Digital Dimension for Health Equity Education
NJI developed an interactive game to educate elected officials, policymakers, and political influencers on the way social determinants of health influence patient outcomes and access to care. The virtual simulation shed light on inequities in the healthcare system and fostered meaningful conversations about how socioeconomic factors shape patients’ experiences within healthcare.
Additional Case Studies
Our Services
Thank You
We look forward to exploring this strategic opportunities with you.