NJI Continues Global Growth with 10 New Hires

Agency Leadership Team Expands with Addition of Senior Vice President, Strategy & Client Service and U.S. Art Director

Lara Kline

Category: Warehouse


NJI, a creative agency that specializes in distilling complexity through design, announced today 10 new company hires. Headquartered in Alexandria, Virginia, the award-winning agency continues to expand its team to provide seamless creative services to clients across the U.S., Europe, Middle East, Africa, Latin America, and Asia-Pacific.

Robert Santos joins NJI as Senior Vice President, Strategy and Client Service to expand the deep bench of expertise guiding and advising the global strategy team and client portfolio. He brings over 15 years of experience to NJI after serving in digital leadership roles for several global agencies and clients including Ford Motor Company, Exxon, Adobe, Tobacco-Free Kids, CDC, Walmart, and Microsoft, among others. Robert holds a B.A. from George Mason University.

“As we look at the balance of 2022 and beyond, we see an opportunity to empower more leaders to help us challenge the status quo, inspire our teams, and clear the way for great work to happen,” said NJI Founding Partner and CEO Nathan Imperiale. “This is about securing the future of NJI,” Imperiale continued. 

Dale Campbell will serve as U.S. Art Director for NJI, building on a distinguished career for Equisolve, Brand Architecture, and Hundo. He has designed for a diverse set of clients including the World of Beer franchise, Velocity, and American Bicycle Group. Campbell holds a B.F.A. from Fredonia State University. 

Cosima Schreiber joins as an Account Director, Chelsey Crim as a Senior Project Manager, and James Madison as a Senior Media Production Manager. They bring diverse career experience and perspectives to NJI, hailing from the World Bank Group, Hope Street Group, and independent videography production, respectively. Schreiber holds a M.A. in Journalism from Columbia University and a B.A. in Sociology and Spanish from Tufts University. Crim holds a B.A. in International Studies and Latin American Studies from the University of Washington, and Madison holds a B.S. in Radio, Television and Film production from the University of Southern Mississippi. 

Tracy Cooper joins NJI as a Copyeditor after more than 15 years as an editor for the Suffolk News-Herald. She holds an M.A. in Professional Writing from Old Dominion University and a B.A. in English from Longwood University. 

Zaid Abdullah, Janey Blackwell-Orr, and Rikki Acuna will serve as Project Managers. Abdullah begins his NJI tenure following a career with the Washington Nationals, Blackwell-Orr from USAID—Bureau for Humanitarian Assistance, and Acuna from Techtronic Industries. Abdullah holds an M.B.A. from James Madison University and a B.A. from Old Dominion University in Sports Management; Blackwell-Orr a B.A. in International Relations from Hobart and William Smith Colleges; and Acuna a B.S. in Marketing from the University of California, Riverside. 

Kirsten Tieder will serve as an HR Manager for NJI. She holds an M.S. in Human Resource Management from Wilmington University and a B.A. in Counseling Psychology from Washington College.

About NJI

NJI is the creative agency you want to say hello to first thing in the morning and chat up last thing at night. We are an all-in global agency that provides design, development, video, and strategy services to ambitious clients through our in-house team. NJI is a trusted and exceptional resource to leading global brands and organizations that need an unwavering, strategic, and creative partner. We focus on making the creative process effortless for our clients by providing the highest level of client service. Founded in 2007, NJI has offices in Washington, D.C., London, and Singapore. 2022 marks the agency’s 15th anniversary.

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