Insights & Ideas

Welcome to the NJI Media blog, where we’ll reveal the magic behind everything from development to design to strategy to a duck parade outside of our office’s windows. You read that right.

Strategy

Inspiration and Insights: 3 Things We are Following 6/15

CREATIVE STRATEGY Connecting the Dots Between Data and Creativity Via AdAge Controversy behind data usage in creative spaces continues. While there are pros and cons about using data to drive a marketing campaign, one fact is clear: Analytics has been and will continue to be a crucial part of creating effective solutions for clients. Sometimes numbers tell a story. When Culver City, Calif.-based agency Pitch was working on new creative for Public Storage, staffers found inspiration where they least expected it: in the stats. Chief Strategy Officer, Sarah Bamossy discovered the fact that more [storage] space triggers “empowerment, excitement … […]

June 15, 2017 No Comments
Strategy

“I Hear You Work in DC…”

As we here in Washington settle into the summer season, I know two things are certain — 1) I will have to start breaking into my stash of extra dress shirts because the “swamp” will inherently get hotter right before a client meeting and 2) there will be a litany of family barbeques to attend where I will be asked, “so, what do you do?”.  It’s a question that I have often struggled with when talking with family and friends who aren’t necessarily familiar with the public affairs space and the intersection where communications, digital and creative services meet. So, […]

June 9, 2017 No Comments
Creative

Animation 101 PT. 2

These days, it’s hard to scroll through social media without seeing attention-grabbing motion graphics. Within those graphics, animation is a key player. Luckily, the NJI Media design team not only has experience developing animation for social media, but using animation as a tool within the design process. Here are a few of our tips. (If you missed our Animation 101 PT.1 blog, you can check it out here.  Infographics When it comes to infographics, the first question we ask ourselves is “How can we make the data tell a story?” Animation offers simple solutions. We can show the data under different conditions. […]

June 1, 2017 No Comments
Creative

Animation 101 Pt. 1

In 2016, the website GIPHY won a Webby award for integrating “animation or motion graphics in a seamless, superior way that enhances user experience.” The site functions as a database for easily searchable and sharable GIFs. These days, it’s hard to scroll through social media without seeing attention-grabbing motion graphics. Luckily, the NJI Media design team not only has experience developing animation for social media, but using animation as a tool within the design process. Here are a few of our tips.  Illustration Not all Graphic Designers are illustrators, but illustration is just one of the many tools in our […]

May 30, 2017 No Comments