Insights & Ideas

Welcome to the NJI Media blog, where we’ll reveal the magic behind everything from development to design to strategy to a duck parade outside of our office’s windows. You read that right.

Strategy

Inspiration and Insights: 3 Things We are Following

DIGITAL MEDIA A Cheatsheet on Snap’s first Three Months As a Public Company Via Digiday Snap, the parent company of Snapchat, reported its first quarter earnings after a highly anticipated IPO earlier in the spring. However, early returns show that the much anticipated IPO has not translated into sustained excitement and earnings. Snapchat is running into a massive roadblock, and that roadblock is Facebook. In mimicking many of Snapchat’s popular features on Instagram, Facebook is severely impacting Snapchat’s opportunity for growth and revenue. The ball is now in Snapchat’s court to see if they hold with the status quo, or […]

May 16, 2017 No Comments
Strategy

Inspiration and Insights: 3 Things We are Following

STRATEGY Culture First for CEO’s & Communicators Via LinkedIn/Gary Sheffer “It is increasingly communicators’ role to be the dissenting voice in the room when a policy is being considered that may be contrary to an organization’s stated values. If it is, they should advocate for a different course of action.” When the video of the passenger being dragged off of a United flight last month went viral, the immediate commentary was essentially, “Big PR problem for United.” However, Gary Sheffer examines how the organizational culture of United is really what’s at the center of this entire episode, and how organizational […]

May 10, 2017 No Comments
Development

Concealing Complexity: DevOps Dominates DrupalCon

The stand-out subjects of DrupalCon 2017 were those that cleverly conceal complexity underneath: Virtual Reality, Artificial Intelligence, and DevOps. When done right, people should barely notice the technology beneath the surface.

May 8, 2017 No Comments
Strategy

Inspiration and Insights: 3 Things We are Following

DESIGN These Creative Photos Use Optical Illusions to Promote Pet Adoption Via PetaPixel Photographer Amol Jadhav and art director/retoucher Pranav Bhide recently created something awesome for World For All Animal Care And Adoptions in Mumbai. Using creative lighting and framing, they created a set of optical illusion portraits that each contain two images in one. The photography here is a great use of creative expression coupled with purposeful advocacy (delivering World For All’s important message about pet adoption). These silhouettes engage the viewer by conveying the universal and intimate relationships that develop when welcoming a pet into your home and […]

May 1, 2017 No Comments