Insights & Ideas

Welcome to the NJI Media blog, where we’ll reveal the magic behind everything from development to design to strategy to a duck parade outside of our office’s windows. You read that right.


How to Relieve Muscle Cramps in Your Hand, oh and We Chalked a New Board

Challenge the Status Quo is our adopted motto here at NJI Media and with our latest chalkboard design we upped the bar once again. Unfortunately this task came with a price. No, it wasn’t our fancy duds that were covered in chalk dust nor our tired minds that were strained from the intense concentration. It was our aching hands, weakened from the excruciating detail needed to create the new chalk art. However, throughout the process our cramped mitts did find solace in a few stretches detailed below that may or may not be founded on complete nonsense. 01. Zeus Fingers Palms down, extend your […]

August 19, 2015 No Comments

Secrets Behind the Blue Door

Allow me to introduce myself. My name is Evan, NJI Strategy Intern. Since joining the team in May, I have learned a lot about web strategy, analytics and most importantly, I’ve learned a lot about what makes our office a great place to work. Let’s start with the basics: We do “office life” differently When I first visited the NJI office, I was amazed by the interior. Subtract the cubicles, subtract fluorescent lighting, and add a putting green (not kidding). It’s hard not to find a place to relax in here as it’s been made sure that both work and […]

August 3, 2015 No Comments

Snapchat Lunch and Learn

Thanks to our friends at FamousDC and Bryant Row, we had the honor of hosting a very special event last week. Rob Saliterman, Snapchat’s director of political ad sales, paid us a visit and told us all about how the app is embedding advertisements into Snapchat stories, how businesses should approach this opportunity, and what this means for political influence.      Rob, who currently lives in New York, has a history with DC. He worked in the White House as a member of the communications team under George W. Bush; and until recently, he was the director of Google’s political ad sales. Why leave […]

July 28, 2015 No Comments

NextMatch.Us Brought to You by NJI’s Shultz Division

As part of NJI Media’s development team, I hear this question all the time: “How hard would it be to [do ridiculously hard thing]?” Usually, though, that question isn’t “How hard would it be to build a countdown to the next US Women’s Soccer Team game in the World Cup by tomorrow?” However, that is what happened last Wednesday when NJI designer Andrew Greeson asked me that question. Being Megan Rapinoe’s biggest fan (I am wearing her jersey as I write this during my lunch break) I answered, “Andrew, you design this and I will stay up all night building it and so […]

June 22, 2015 No Comments